SEO Tests – Carver Skateboards

I’m doing some tests at the moment on a few different SEO ideas based around both a brand (Carver Skateboards), and two models (C7 Swallow Tail and C7 Spaceman Pintail) at Skate-Parts.Com and I thought since I’m keeping a record of what I do when anyway, why not blog it?

Initial Rankings

Carver Skateboards – 15
Carver Swallow Tail – 6
Carver Spaceman Pintail – Not in top 100

Changes Today

  1. Reworded content on product pages to add more differentiation from manufacturers products.
  2. Added additional relevant text to the top of the category page.
  3. Promoted products to the front page.


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