Experimenting with Landing Pages

At TerraMedia, I am currently working on an interesting project. That is, I am working on pushing the website up in search results for a number of different regions.

One of the ones I am working on at the moment is users searching forĀ  web site design and related services in the Byron Bay region. If you do a quick search in Google for “web design Byron Bay” or “Byron Bay web design” or similar, TerraMedia cannot be found on the first page of results. The home page of TerraMedia is visible on the second page in the case of both those queries, but we would like it high up on the first.

There are a couple of places to start here, the first is to update the home page to more specifically target Byron Bay, or, to create a landing page which is optimised for Byron Bay searches. We don’t really want to adjust the home page too extensively as it is currently placed quite well for a number of other regions, so we decided to begin with landing pages, starting with Byron Bay.

To start off with, I have setup a new page on the TerraMedia web site that has all of the keywords we are looking for in both the page title and the page address. The page that I have set up is located at http://terramedia.com.au/web-site-design-services-byron-bay and uses some new copy that is based on copy used in other sections of the website combined with some newly written information to help target potential Byron Bay clients.

A sub-domain or domain that is specifically relevant to these terms may be easier to rank higher, but at the same time, they would lose the benefit of being on the terramedia.com.au domain and could confuse the user in the case of a completely different domain name. Wouldn’t you be confused if you went from say “websitedesignservicesinbyronbay.com” to “terramedia.com.au”? That domain is an exaggerated example and is much too long, but I’m sure you can see how it could get confusing.

Now that the page is created I will be developing links to it and marketing it through our Facebook page and Twitter account.I want to get twitter followers for our page to see how it goes. The aim is then to push this page up in search results specifically regarding web site design in the Byron Bay region.

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